Digital marketing has opened a new world of opportunities for businesses to grow. It has enabled reach to the global audience in a way that’s cost-effective, scalable and measurable. Indeed a great way to build a brand, generate leads, and optimize marketing spends. However the lead generated through digital marketing needs to be nurtured to maximize conversions.

Here are some of the digital marketing techniques used to create brand awareness and lead generation; these leads then can be nurtured through telemarketing to double the effectiveness of B2B marketing.

Social Channels

While marketing through any social channel is great for building awareness and promoting your brand, connecting with the right audience is most important in building relationships, lead generation and marketing for B2B companies. According to Gartner, 40% of B2B buyer’s decisions are influenced by social media. And that is the reason market leaders spend an average of 12.2% of their marketing budget on social platforms. Here are the top five B2B social media platforms to leverage.

LinkedIn
LinkedIn is the go-to social media for B2B marketers. LinkedIn is a platform for professionals, including senior leadership, decision-makers and industry experts to share content, network and lead generation. According to LinkedIn, 40% of B2B marketers find LinkedIn as the most effective tool for high-quality leads.

Twitter
Twitter is another powerful channel for real-time conversations. According to Statista, 54% of B2B businesses have incorporated Twitter into their social media marketing strategy for lead generation.

Facebook
Facebook may not seem to be a B2B social media platform however being the largest social media platform; it is hard to ignore it, isn’t it? It provides several features and targeting capabilities such as lead capture, custom audience and dynamic ads etc. for B2B marketers.

YouTube
YouTube is a video-content sharing platform. In recent times B2B marketers are turning to this platform to reach and engage their target audience. According to Social Media Examiner, 67% of marketers plan to increase their YouTube marketing efforts over the next 12 months.

Instagram
Instagram is one of the modern social platforms, best known for sharing and engaging via exciting visual content. Brands use it as an influential marketing tool to target, reach and engage prospects.

Email Marketing
Sending out email to your prospects can be very effective when emails are precise, relevant and with clear call-to-action. An email campaign is followed by telemarketing starting from people who have already clicked on the email.

PPC Campaign
PPC can be a cost-effective way to generate leads and create brand awareness for B2B companies. PPC can reach highly targeted audiences at scale. It is measurable and provides control over budget and spending. However, a company needs a solid lead nurturing strategy in place to convert leads into customers.

Telemarketing
Telemarketing is a proactive approach to lead generation. Also leads generated through digital marketing or other channels can be nurtured by telemarketing. On the one hand digital marketing is more of a ‘sit back and wait’ approach, on the other hand telemarketing is a ‘go-getter’ approach. Telemarketing complements digital marketing and makes the effort double effective.

In case you wish to discuss how digital marketing complements telemarketing to double the power in B2B marketing further or in case you are looking for a company that leverages digital marketing with telemarketing to generate great results, please reach out to us at sg@marketinguerrilla.in

MarketinGuerrilla is a B2B marketing company with decades of experience in outbound marketing. Our telemarketing services together with digital marketing are a proven method in a B2B arena to directly reach decision-makers. Telemarketing is still undoubtedly one of the top methods to generate sales or interest, especially when implemented in parallel to digital marketing tactics.